Struggling to Manufacture New Leads? Grow Your Business with Manex – Northern California’s Leading Manufacturing Marketing Agency

Manufacturing companies face a unique set of challenges when it comes to growing their business. Standing out in a crowded market like manufacturing is essential for growth, yet many manufacturers struggle with marketing and fail to consistently generate new leads – and convert them into customers.

At Manex, we understand just how highly competitive the manufacturing sphere is. You need every advantage available to obtain and convert leads. Manex specializes in delivering those advantages to our clients through a multifaceted approach to manufacturing marketing.

Manufacturer’s Marketing Services We Deliver

As an industrial marketing agency, Manex’s approach includes a full branding and strategy campaign. We offer a complete range of marketing services tailor made for the manufacturing industry, including SEO for manufacturers, manufacturing web design, email marketing for manufacturers, and more. Our services include:

To create the most effective marketing strategy for your growth, we start by understanding your growth objectives. Manex will work closely with you to define what success will look like, as well as identify potential roadblocks along the way.

Once we understand your growth objectives, our team of manufacturing marketing experts will get to work by conducting a comprehensive analysis of your current marketing and sales strategies. We dig deep into your sales process, tactical marketing activities, collateral materials, lead generation, and follow-up activities, to get an accurate read of where you currently stand.

In addition, we also take stock of your current distribution channels and identify areas of improvement. Once we’ve taken stock of where you’re at, we can begin to formulate a strategy for reaching your growth objectives.

As part of Manex’s manufacturing marketing services, we offer competitive analysis designed to uncover your competitor’s strengths and weaknesses. Competitive analysis identifies both your direct and indirect competitors, and evaluates their websites, service offerings, clients, and marketing tactics. This allows Manex to identify ways in which you can differentiate yourself, and stand out from the pack.
Your unique selling proposition (USP) is what differentiates you from your competitors. Manex will work with you to pinpoint the strengths and capabilities that set you apart from your competitors. Together we create messaging that clearly communicates these strengths to clients, showing them the tangible benefits of working with you.
Manex helps our clients to clearly understand who their ideal customer is, through a series of tools including audience segmentation, to divide your audience into smaller segments based on specific characteristics for targeting, as well as in-depth demographics based customer profiles.
Implementing a well defined marketing and sales structure is key to running a successful campaign. Manex can help you to define roles, encourage collaboration, and improve communication within your teams. We also help clients establish key performance indicators (KPIs) to measure your marketing performance. Manex will also identify key initiatives that will help you reach your marketing goals.

Marketing Plan Outline

Manex will equip your organization with a complete marketing plan, tailored to your specific needs, including:

  • Target Market Identification – We thoroughly define your target market and audience, so we can zero in your marketing efforts for maximum reach.

  • Channel Strategy – We will identify and recommend the ideal channels for your marketing efforts to reach your target market.

  • Positioning and Messaging – Manex will create custom messaging built around your USP, designed to grab your audience’s attention, and position you as the ideal solution for their needs.

  • Market Growth Strategy – Planning for growth is a key piece of a successful marketing strategy. We will present a strategy for you to expand your market share and acquire new customers.

  • Communication Strategy – Manex will also develop a comprehensive communication strategy to deliver targeted promotions directly to your audience.

  • Marketing Tactics – Manex will provide recommendations for the most effective marketing tactics in your niche.

  • Marketing Team Structure – Manex will recommend the ideal marketing team structure for your organization.

Additional Project Modules

In addition to our tailored manufacturing marketing agency services, Manex also offers a full range of digital marketing services. Some of our additional service offerings include:

  • Manufacturing Website Design – Whether you need custom manufacturing web design or you simply need a refresh of your existing site, Manex can create an optimized website that showcases the best of your organization

  • Ecommerce Platform – Manex can help you implement an online e-commerce platform to sell products directly to your customers.

  • Email Marketing for Manufacturers – We can create custom newsletter campaigns to help you connect directly with your audience, while nurturing leads over time. We can also create press releases and distribute them to customized media lists to raise brand awareness.

  • SEO for Manufacturers – SEO is essential to improve your ranking in search engines and drive organic traffic to your website. Manex offers full service SEO for manufacturing companies, as well as SEO powered blogs and social media campaigns. We also provide ongoing SEO activities and website maintenance.

  • Website, SEO, and Social Media Training – Manex also offers full training sessions to empower your staff to properly utilize web tools, social media, and SEO for manufacturers.

Talk to Our Expert.

    Manex Success Stories

    Client: Oceanographic Equipment Manufacturer

    Client Business Need

    The executive team desired additional marketing support and guidance to enable the company’s continued, profitable growth in selected markets. Manex worked with the client to provide customized marketing consulting, resulting in a clear direction for growth.

    Results Delivered

    Immediate results included:

    Reduced costs by $50,000
    Generated new sales of $150,000
    Retained sales of $35,000

    “Overall the program was helpful in getting additional training to our employees. We highly recommend this service and Manex to others. ” – Client

    Client: Assemblies and Component Manufacturer

    Client Business Need

    The company, which concentrates on aerospace, medical, defense, and space flight, wanted sales and sale process training to increase sales and reduce sales and marketing cost.

    Results Delivered

    Immediate results included:

    Reduced costs by $345,000
    Generated new sales of $250,000
    Retained sales of $100,000

    “We were wasting lots of time and money on senseless quotes and ignoring the good opportunities. Now we know what and how to evaluate, and close deals through best practices.” – Client

    Why Choose Manex as Your Manufacturing Marketing Agency?

    Manex has been helping manufacturing companies in Northern California transform their businesses through proven sales and marketing strategies since 1995. We are the most experienced manufacturing consultants in Northern California, working with manufacturers in a wide variety of industries, including healthcare, chemical manufacturing, steel manufacturing and many more. No matter how big or small, Manex is dedicated to helping manufacturers take their business to new heights.

    If you are looking for a manufacturing marketing agency to fill your pipeline with new leads, Manex is your best opportunity to get to the next level. Contact Manex Consulting at 925-807-5100 or email info@manexconsulting.com for a consultation, and let us show you how we can transform your business.

    Let's Talk About Business Benchmarking.